All work

Groupon

AI tools, a new channel and a refreshed identity for a marketplace in transformation.

Role: Senior Product Designer, Consumer & Merchant teams
Process: Figma, wireframing, user testing, FullStory, strategic design, multi-channel communication, visual systems
Client: Groupon. Marketplace and e-commerce

The Groupon app home screen on a phone held in a hand

The redesigned Groupon homepage with the Discover today feed

I worked on several projects for Groupon, from launching a new communications channel to the brand refresh and AI chatbots.

Groupon was going through an internal transformation, with a drive to streamline how consumers and merchants interact with the platform.

A new communication channel, a redesigned visual identity and AI-driven tools all worked towards the same goals: deeper inventory discovery, fewer problems for merchants and a Groupon that looked and felt refreshed.

30 → 3 minto create a deal, after AI was built into the merchant tools
200,000+users registered on the new SMS channel within six months
5%increase in user engagement from that channel

A refreshed visual identity

A more modern, inviting interface: a new colour scheme, typography and layout that made the platform easier to navigate. We explored many different visual directions before settling on this one.

The refreshed Groupon homepage on desktop, with a wellness promotion and category navigation

The full redesigned homepage, from the Discover today feed down through deal categories — The full homepage, top to bottom.

Four mobile screens from the refreshed Explore local experience — Explore local, on mobile.

Illustrative image of two friends in a restaurant looking at a phone

An AI chatbot for discovery

A chatbot that lets people explore Groupon’s inventory conversationally. It uses natural language processing to understand what someone is looking for, and recommends deals based on their preferences and past purchases.

The Groupon chatbot on desktop recommending food deals in a conversation

The chatbot’s starting prompt: Need help deciding on what to do? — The starting point: “Need help deciding on what to do?”

Five mobile screens showing the chatbot flow from greeting to recommended deals — The same conversation on mobile.

AI for merchant content

A tool that helps merchants upload and manage their content. It automatically categorises and optimises their offerings, cutting manual effort and making listings more accurate and appealing.

30 → 3 minTime to create a deal, after AI was integrated into the process.

Wireframes of the AI-assisted merchant content flow — The merchant flow, mapped out.

The AI assistant drafting deal content for a merchant

A new SMS channel

A new communication channel built for engagement: personalised notifications and offers, and real-time updates about new deals and discounts relevant to each person. We launched it with a third-party vendor.

200,000+Users registered within six months, with a 5% increase in user engagement.

The AI conversation is an incredible enabler in rethinking traditional methodologies, for businesses and users alike.